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ONE SEISMIC

Seismic Shift ‘24: Day One Highlights 

By Allyson Fowler October 9, 2024 5 min read

We just wrapped up the first day of Seismic Shift 2024, and it was one for the books. We welcomed a crowd of 1,123 attendees from 429 companies across 19 different countries to join us for three days to push what’s possible.  

We want everyone to experience the magic of Shift – not just the lucky ones who could be with us in San Diego – so we’re bringing you a daily recap to capture the biggest news, the most inspiring insights, and some of the fun, too.  

Without further ado, here are a few of the highlights from day one, and a sneak peek at what’s to come!  

We pushed what’s possible 

Shift has always been about changing mindsets, challenging the status quo, and embracing transformation. This year, Seismic’s CEO and Co-Founder Doug Winter took that to a whole new level in his opening keynote.  

He started by focusing on the rate of change in the industry today, largely driven by AI. He shared that sales teams are adopting AI at 2x the rate of other functions (McKinsey and Company) – and that inherently changes the way enablement teams must enable their sellers.  

7,692 Aura Copilot interactions happen every hour of every business day. 

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Then, Doug posited that the only way enablement teams can drive transformation through their organizations is by driving behavior change for sellers, all while reducing operational expenses.  

“The pressure, the scrutiny is on, not just for go-to-market organizations, although it might feel like it for us, but across companies in a way that never has been before. That’s where transformational enablement comes in.”

Doug Winter

CEO and Co-Founder | Seismic 

That scrutiny means that enablement teams are asked “how is it going?” and “are we ready?” more and more often. With transformational enablement, leaders are better prepared to answer those questions, connect the value of their programs to business impact, and make progress toward key business outcomes.  

Doug was joined on stage by representatives from Microsoft, Oracle, Ameriprise Financial Services, and GitHub to share how they’ve answered those questions with Seismic – through more integrated tech, more value-focused enablement, and more data-driven decision-making.  

“There’s no time, there’s no patience, there’s no budget for waiting.”

Doug Winter

CEO and Co-Founder | Seismic 

So, how is it going for your team? And are you ready?  If you’re not quite sure, Seismic and our new Strategic Enablement Services team is here to help you transform your enablement team into a revenue driver.  

We celebrated what’s possible 

Then, Seismic’s CMO Paige O’Neill recognized this year’s Magnitude and Advocacy award winners. Winning the prestigious Enablement Leader of the Year award was Nicole Ward from OneSource Virtual.  

“Apply your enablement tools and programs to [your leadership team’s] goals, align them, and measure them consistently, so that you can articulate impact. When you can do that, you can define yourself as strategic to your organization.”

Nicole Ward

Sr. Director, Revenue Enablement and Operations | OneSource Virtual 

Paige also unveiled Shift’s philanthropic partnership with Canine Companions. Canine Companions pushes what’s possible by providing expertly trained service dogs to adults, children, and veterans with disabilities, completely free of charge. Seismic is matching up to $10,000 dollars of donations raised here.  

We treated ourselves  

I scream, you scream, we all scream for… Seismic for Meetings! Attendees enjoyed an ice cream social to celebrate and try out Seismic for Meetings. If you’re ready to treat your customers to better, more effective meetings and meeting follow ups, it’s time to check out Seismic for Meetings for yourself.  

We explored all our possibilities at Shift  

Shift is also about the little moments of connection that happen between all the keynotes, breakouts, and panel discussions. Here are a few of those moments that are not to be missed – if you’re on site with us, seek them out! If not, consider this a glimpse behind the curtain of what makes Shift so special.  

  • Braindates: Networking without the awkwardness? Yes, please! Braindates are 1:1 or small group conversations focused on specific topics or problems. Sign up for one in the event app!  
  • Expert Epicenter: Meet with product and services experts from Seismic at the Expert Epicenter. Stop by to learn best practices, test new product capabilities, and more! 
  • Aftershock: Did someone say swag? Stop by the Aftershock store for swag so stylish it’ll shock your coworkers. If you’re not on site, you can still snag Seismic gear here! 
  • Sponsors and Partners: Head to The Hub to meet with our sponsors and partners. You’ll find folks from Microsoft Dynamics 365, Tiled, Ceros, Soar, Bridger, Proofpoint, Responsive, Slide Genius, Vimeo, Canine Companions, Revenue Enablement Society, and The Enablement Squad. Oh my!  

As we’re typing this, Shift attendees are experiencing another one of those opportunities to connect at our “Find Your People” Party. They’re finding common ground over the Seismic products they use, the places they call home, and everything in between.

Come back tomorrow to see how we’ll continue to push what’s possible  

We’ll be back with news from our product keynote, breakout sessions, and more. For real-time updates and intel from Shift, check out Seismic on social media. Give us follow on LinkedIn, X, Instagram, or Facebook! 

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  • Seismic Shift

About the authors

Allyson Fowler

Allyson Fowler

Content Manager
Allyson Fowler is a Content Manager on Seismic's Brand and Events Team. She’s passionate about humanizing brands and bringing them to life through the written word.

Read More by Allyson Fowler

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